Wednesday, September 28

Looking for an Identity

Years ago I made the decision to drop the big, bold banner that we had been using as part of our set-up, especially at weddings. After seeing a couple of pictures with this "billboard" in the background it just seemed tacky and out of place to me. That and the American Disc Jockey Association recommends not using one. There is no sign behind the cake advertising Hy-Vee Bakery, the photographer doesn't put up a kiosk, why should the DJ be advertising?



Of course over the years many other DJs have done the same, which is a good thing, but it has caused some confusion for potential customers because, after awhile, all of us DJs look the same. At first we tried to distinguish ourselves a little different by using a green table skirt at all of our events, because green and white are sort of our company colors. However there were times when green clashed with the decor or colors of a wedding. So my quest began on trying to find that something that would set us apart, without looking out of place. I knew what I was looking for, something like this:








Most everyone will be able to tell you the products associated with those logos are Nike, Coca-Cola and the Green bay Packers, and that is what I was looking for: something to be identifiable without broadcasting our name. I enlisted the help of Mike Keating of Dzine Wise and asked if he could put something together, and this is what he came up with:







It's a table runner with the treble that is part of our logo and the wavy music bar that can be found on our website (although Mike calls it the lasagna noodle with music notes :-). The green table skirt is an option that will only be used when a skirt is not supplied by the banquet hall.

This I think will provide a piece that is classy, will not clash with any colors or decor and help distinguish us from the others in our field that also do not use a banner.




We are expecting the banners to arrive in the next couple of weeks and hope to use them for our final weddings of the season.



Until next time,
~ Mike ~






No comments:

Post a Comment