What a Great Question

Yesterday I met with a couple who were planning their wedding for next year. After exchanging some pleasantries we traded information on what their vision for their wedding was and what sevices I offered. Kind of like playing the Match Game to see if I was a fit for their big day.
They had some questions which I answered for them and at the conclusion I, as I typically do, asked for any other questions or thoughts.

"Yes," the groom-to-be answered, "what would you say is the biggest difference between you and the other DJs that are on the preferred vendor list here [the banquet hall], why should we go with you?"

I was taken back a bit, not because I didn't know how to answer it, but by how thoughtful I thought the question was. As a wedding vendor we usually get the same typical questions, which usually begin with: How much do you charge? And I would guess that this is because for most of our couples this is a whole new experience for them and, unlike clothes shopping or car shopping, they're not really sure what to look for.

But like cars, there are many differences between each service. We know there is a huge difference between the Cadillac Escalade and the Ford Escort, and that is reflected in the price. There are many differences in wedding vendors too, whether they be florists, decorators, DJs or photographers, and the question that this groom asked was a great way to find out what those differences are.

After a moment I told him that, knowing who the other DJs were on the list, I thought that I would be a stronger emcee, which helps make the event flow much more smoothly and motivates their guests to interact or participate more. In retrospect I wish I would have also highlighted the fact that I am the only one on that list that is a full time entertainer, which means I can dedicate more of my time into perfecting their wedding from my end, and over the years I have seen nearly every scenario imaginable and I know how to play off of the good ones, and work around the bad ones.

The next day I received an e-mail from that couple and they asked me to be a part of their wedding day. I can't wait! They seem like a fun couple and it's going to be an honor to be with them as they begin the journey called marriage together.

Until next time,
~ Mike ~

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