It says something
that Michael Walter, the guy who has written a book on how to successfully run
a large multi-op DJ business (RunningYour Multi-Op), the guy who has been a keynote speaker at every major disc
jockey convention and seminar in the country, is still reading publications from
cover to cover in search of that one bit of advice or nugget that will help him
continue to improve.
Likewise, Peter Merry, who may be
regarded as the closest thing to a celebrity that exists in the Mobile DJ
industry, is also a regular reader. Like Michael, he has written a book (The Best Wedding Reception Ever), has
spoken at every major DJ convention in the country, and has appeared at many
other wedding professional-related seminars. He has been interviewed on radio
and television shows, been the president of the American Disc Jockey
Association, toured the country presenting for that group, and, probably most
notably, is paid a hefty figure for his DJ services. Yet last year, Peter was
sitting cross-legged on the floor with a group of us at the 2011 Disc Jockey Conclave
the night before making his presentation. Not only did he attend the
presentations, but he also took part in the interactive games and even joined
us all the following evening for a Juicy Lucy. As successful and accomplished
as Peter Merry is, he is not too proud to try and learn something new. He still
considers himself one of the guys.
You’re probably
catching the theme here: Michael and Peter are an example of many other industry
leaders. They don’t simply rest on their past successes. Instead, they continue
to look for ways to improve. They live by the code that the biggest room in the
world is the room for improvement. It’s
a code I try to follow as well. In the past I have been to countless seminars
on sales, customer service, social media and technology, both on the local level
and the national stage. In addition, I am eagerly anticipating my first trip to
the nationally acclaimed Mobile Beat Las Vegas DJ Show in February. The way I see
it, even after 21 years, I still don’t know everything there is to know about being a small business owner - or even a
DJ. The truth is, I probably never will. However, one thing I do know is that
when I’ve given up the quest to learn more and keep improving, then I’ve given
up the opportunity to create a better business and a better lifestyle for
myself and my family.
Seventeenth-century
political leader Oliver Cromwell once said that “he who stops being better,
stops being good.” Amen to that. Many professions, from teaching to nursing,
regularly need to update their training to stay current in their chosen fields.
If I aim to be considered a true professional in my field shouldn’t I do the
same?
Unti next time,
~ Mike ~
Unti next time,
~ Mike ~
Check out our website:
Dubuque / Galena
www.alexxus.com | 563.590.5815
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