Smokey!

Yesterday wasd a banner day for Alexxus Entertainment:

• We set a record for the most visitors in a single day to our website
• We added seven weddings to our 2012 calendar
• We received the Brides Choice Award for 2012 from weddingwire.com

This all does not come without the help of many. In fact one of the ways we've been able to reach this plateau is by following the advice of others who've enjoyeed success, as noted in my latest column for the Disc Jockey News, which is reprinted below:

The Way I see it: What does Smokey know about DJing?
reprinted form the Disc Jockey News, January 2012

Hennry "Smokey" Yunick (May 25, 1923 - May 9, 2001) was a mechanic and car designer associated with motorsports. Yunick was deeply involved in the early years of the NASCAR, and he is probably most associated with that racing genre. He participated as a racer, designer, and other jobs relating to the sport but was best known as a mechanic, builder, and crew chief¹ and later became a columnist for Circle Track Magazine. In my life BMC [that’s for Before Marriage and Children] racing was one of the activities I was involved in. As a subscriber of that magazine I would read Smokeys columns every month. But there was one column that has stuck with me for years. A reader had asked for advice on how to get his race car to go faster. Smokey gave him his typical answer. “The cost of speed is money.” he would say. “How fast you want to go depends on how much money you’re willing to spend.’ But then he added something that has always stayed with me.

“It depends on where you want to finish.” He told the reader. If you’re content on finishing in the back of the pack, get your advice from those who finish there. If you want to finish in the middle, then middle of the pack racers are the people you want to be talking to.

But if you want to finish at the front, then those that consistently finish there are the people you should be getting your advice from, he told his readers.

What great advice – and it doesn’t apply to just racing. For many of us Mobile DJs we are not just entertainers or music masters, but small businessmen. Fortunately for us there has never been a time when so much information is available to help us grow and improve our businesses. There are conventions, magazines, seminars, newspapers and associations dedicated to our industry. And at the tip of our fingertips are chat boards, marketing newsletters, e-books and blogs.

The way I see it, we can worry about our local competition and be muddled in a price war with them, or we can seek out the leaders in our industry and the information that is so readily available to us not only to improve ourselves and be front runners in our own communities, but also to continue to give our industry credibility as we build it into an occupation in which we can make a full time living of.

1. wikipedia